Home Sellers’ Biggest Summer Selling Mistake
By Guest Author Jeanette Joy Fisher
If your home languishes on the market during the sweltering heat of summer, take a look at how your normal everyday living habits may be turning buyers away. Buyers can’t help the way they respond to houses. Everyone has natural instincts that influence the way their body reacts to stimulation. The way you leave your home during the day can make or break your sale.
Home Sellers’ Mistake
I can’t even begin to number the houses I’ve previewed during the day when the sellers were away working. Many of the homes felt depressing. I couldn’t wait to get out of there and go see the next house. Why?
Because the sellers wanted to come home to a cool home, they left the window coverings closed up tight. Some times they left on a few lights just in case agents showed the house. But lights alone won’t make your buyers feel naturally happy.
Support Your Home Buyers’ Natural Instincts
Home buyers choose the home that make them feel at home and happy. They also need to feel good themselves while previewing your home. This means that you want to support their circadian rhythm. Science has known about the concept of circadian rhythm for a long time. Circadian rhythm is the body’s natural internal clock, and it regulates all biological processes. Circadian rhythm depends upon sunlight to keep our internal clock regular and healthy.
Even if you don’t know anything about circadian rhythm, you’re familiar with its effects. For instance, if you get sleepy in the mid-afternoon or if you seem to get your best work done late at night, you’re being guided by your body’s internal clock. That same system controls things such as your heart rate, blood pressure, and body temperature, so it’s important to pay attention to your body’s natural rhythm.
Although scientists haven’t nailed down all the factors involved, the most important factor they’ve identified for keeping circadian rhythm in balance is sunlight.
Don’t make this big home seller mistake. Open all your window coverings that don’t cover up an unpleasant view. And if you do have curtains hiding your next door neighbor’s unsightly side yard or peeling paint, make sure the natural daylight filters through the curtain fabric. So keep your buyers happy–feeling great. Open your window coverings. Keep buyers looking at your home instead of leaving right away for the next house on their list.
Let the sun shine in and sell your home!
Copyright © 2006 Jeanette J. Fisher
Get all the help you need to sell your home with free Home Staging Information. Author and interior design instructor Jeanette Fisher teaches home sellers five ways to make more money without spending more getting their homes ready to sell: http://sellfast.info
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Bob Roscoe, Mortgage Markjeting Associates, Minneapolis, Minnesota
